Craft & DIY

Villa ArenA Storefront Inspiration

Next month I will be presenting a storefront at Villa ArenA woonmall in Amsterdam, one of the largest interior malls in the Netherlands.

The idea behind the window display at Villa ArenA is that I show the costumer how to combine products from the 50 stores that are based in Villa ArenA. The window display will be there to inspire costumers not to shop at just one store but mixing it up instead.

Last week I went on a scouting hunt and it wasn’t easy as there is so much to choose from and I have such little space. But in the end I got there. I’m going for a vintage/bohemian look with pastels and all natural materials like leather and cotton.

Want to keep track of what I’m doing? Check out my Pinterest mood board.

Images by Pinterest and posted in collaboration with Villa ArenA – all views are my own

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  • Freda
    02/07/2015 at 15:49

    Really nice project. Not easy but definitely challenging. And rewarding. Good luck and have a nice presentation!