Last Friday I took my friend, Sofie, to the HEMA spring/summer 2013 press day in Amsterdam. Sofie and I are massive HEMA fans so when I got the e-mail invite in my inbox I made a happy dance.
The HEMA is a very Dutch department store, being around for ages and evolving throughout the years, with fashionable home wares, beautiful food, clothes, make-up, everything you need for your newborn. It’s just one perfect department store and to my opinion our nation’s pride.
This was one of the best, happiest and friendliest press days I’ve had the pleasure to attend. It was mellow, the organization was super friendly and everything was spread out so that you really could soak in the beautiful spring atmosphere.
The new collection is going to be smashing! Oh did Sofie and I object that we couldn’t have a pre-shop. We wanted to take every single piece of clothing and all the amazing new stationary home with us. There are so many good items coming for garden parties and lazy summer days. Even the new nail polish collection got me buzzing and went home with beautiful coral nails that matched my outfit.
Thank you HEMA for a lovely day.
Wat gaaf!! Prachtig gedaan Yvonne!
I am a huge HEMA fan even though we haven’t got a store here in Munich. But I always do my HEMA shopping in Paris. And I’m looking forward to shopping the new collection!
Ah, Hema… It’s a bit of a shame that there isn’t any shop near where I live. On the other hand, I save a great deal of money – I just need to talk it pretty to myself.
Have a great week. xo.
Jaloers!!
Seems like a great new addition to the assortment they already have! I’m looking forward to seeing them appearing in shops as well!
Kirsten
can´t wait for it! I´m so lucky that i got 3 stores nearby
Geetz from the “Ruhrpott”
Jenny
De HEMA is écht mijn all time favorite winkel!
Wauw, mooi gedaan! Ik ben ook groot fan van de HEMA
)
So jealous. Lucky you. I love Hema. Pity they don’t have a branch in London, but it’s always a good excuse for a trip to Amsterdam.
Oh, wat een jaloersmakende blogpost! Ik kijk alvast uit naar wanneer die nieuwe (beperkte) collectie hier in de HEMA verschijnt!
Sinds kort een HEMA hier op het ‘dorp’ dusse…dat komt goed!!
no NL-visit without a HEMA-visit. That’s my mother-in-law-to-be and also my motto. We’ve just been “over” for the weekend and this time my boyfriend asked if we wanted to go into one. Must be the genes. ((((o:
Jaloers
Maar wat ziet het er allemaal weer gaaf uit!
HEMA is coming to Turkey, or so they say… yeeeeeey!!!
Not a store nearby. I’ll have to make a trip
Prachtige post! Leuk om je vanmiddag ontmoet te hebben. Al hebben we elkaar niet echt lange gesproken (zoveel bloggers, zo weinig tijd…) lfs Femke
i love Hema – its one of the things I’ll miss most now that I’m back in Scotland. It really is a treasure of a shop.
There is really nothing like HEMA. Can’t walk in there without buying something, or with a reason to come back, soon!!
De hema is gewoon echt zo’n winkel die het helemaal begrepen heeft! Kan me ook helemaal voorstellen dat je er geïnspireerd van raakte. Hebben ze elk jaar dit soort dagen?
groetjes,
Pien
Wat een ontzettend mooi beeldverslag! Ik word helemaal vrolijk van de kleurtjes en de prints. Wat zouden we toch moeten zonder de Hema…
I love HEMA! It is embarrisingly high on my list over the things I miss from living in the Netherlands